DuPont Life Protection Industry Vertical Manager in Richmond, Virginia
Life Protection Industry Vertical Manager (Job Number: 016120W-01)
The Life Protection Industry Vertical Manager (IVM) is responsible for all Global marketing activities for the Life Protection segment. They will be the Global Life Protection expert and will guide growth for the segment. The IVM will lead the segment in understanding the Law Enforcement and Military including market trends, customers, competition and unmet needs. Drive the understanding of and influence the evolution of regulations and standards in the industry. The IVM will lead Global cross functional growth initiatives for the Life Protection vertical.
Lead the integration of the Global cross functional Life Protection segment team
Leader in developing an understanding of the Global Life Protection market and market trends (Globally and in each Region) for the verticals including where we can compete, where we can win.
Drive the understanding of the competition in Law Enforcement and Military segments and define our strategies to grow and win
Define the Life Protection product portfolio of today and needs of the future (growth programs)
Lead the Digital marketing strategy and execution for Global Life Protection including website, social media, digital tools, and eMarketing to drive intimacy with end use or downstream customers.
Drive customer segmentation at the end use and brand house levels to focus marketing and sales efforts and maximize growth potential
Develop the Global Life Protection Sales tools (Licensing Agreement templates, Marketing Support agreement templates, distributor and sales team toolbox)
Develop Challenger commercial insights along with other tools to educate customers on Kevlar® value proposition and how to sell it through the value chain (ie. through presentations, white papers, webinars etc.).
Drive key growth initiatives for the Kevlar® in Law Enforcement including new products, services or promotional activities
Drive key marketing communication plan consistent with the segment strategy
Performance measured based on the delivery of Life Protection growth initiatives
Bachelor’s degree in Business or Marketing or MBA required.
5+ years of marketing/product management experience.
Proven ability to develop and execute a global strategy and marketing plan
Ability to manage via influence globally and across multiple functions
Demonstrated effective interpersonal and communication skills.
Preferably some experience in Military and/or Law Enforcement Markets
Excellent written and oral English.
High travel (40-60%)
Primary Location: NA-United States-Virginia-Richmond
Organization: Protection Solutions
Education Level: Bachelor's Degree (±16 years)
Employee Status: Regular
Job Type: Experienced
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